A series by Zoé Komkommer

We asked Zoé to go and explore with our new summer collection with her friends. Together they created a visual story. When looking at the pictures we cannot help but think of Sally Rooney's novel 'Beautiful World, Where Are you?'. The characters in Zoé's analog images and the atmosphere blend with the memories of the characters in Sally Rooney’s novel. We felt so free to place some quotes from the book among the photos. 

PS: In September, Sally Rooney is releasing a new book, and we're greatly looking forward to it!

 

I thought it would be the same as everything else in my life – difficult and sad – because I was a difficult and sad person. But that’s not what I am anymore, if I ever was. And life is more changeable than I thought. I mean a life can be miserable for a long time and then later happy. It’s not just one thing or another – it doesn’t get fixed into a groove called ‘personality’ and then run along that way until the end.
• Eileen in ‘Beautiful World, Where Are You?’ by Sally Rooney

 

 

Maybe we’re just born to love and worry about the people we know, and to go on loving and worrying even when there are more important things we should be doing. And if that means the human species is going to die out, isn’t it in a way a nice reason to die out, the nicest reason you can imagine?
• Alice in 'Beautiful World, Where Are You?' by Sally Rooney

 

 

I still think of myself as someone who is interested in the experience of beauty, but I would never describe myself (except to you, in this email) as ‘interested in beauty’, because people would assume that I meant I was interested in cosmetics. This I guess is the dominant meaning of the word ‘beauty’ in our culture now. And it seems telling that this meaning of the word ‘beauty’ signifies something so profoundly ugly – plastic counters in expensive department stores, discount pharmacies, artificial perfumes, eyelash extensions, jars of ‘product’.
• Eileen in 'Beautiful World, Where Are You?' by Sally Rooney